Title: ALEXANDRIA
Medium: Illustrator
Year: 2015

ALEXANDRIA

I was commissioned to design a logo for a fashion designer who's ancestry went back to the southern African tribe called the Ndebele.

Most of the difficulty came from trying to combine contemporary design with the Ndebele's culture. My biggest goal was not to appropriate too insensitively and to show my utmost respect for the culture. Hopefully I did some justice; anyone who can inform me more about the Ndebele tribe please feel free to contact! I really did not intend on offending anyone and if I did I am open to conversation!

Cheers <3!

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Specimen

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Rough handlettering

Removed the outline layer and discovered these fun little shapes under from the colors I drew, not a final but enjoyable to look at!

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Some reference images found! The geometric shapes just reminded me so much of woodtype.

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This is a typeface entitled MAELSTROM lettered by Kris Sowersby One of my favorite designers and main inspiration for ALEXANDRIA.

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